TravelCLICK - Profit from Genius

Take our brief IQ test to see how you score on your knowledge of hotel Internet marketing. You'll see your score in real time.

Enjoy!

Internet Marketing IQ Test Scores:

Less than 90:
You've got a lot to learn.

90-109:
You're staying afloat but still have more to learn.

110-129:
You're fairly knowledgeable but can probably benefit from expert advice.

130-149:
You’ve been doing your homework. Now consider taking your Internet marketing to the next level.

150+:
Approaching genius. Time to focus on driving higher conversion through your website.

IQ Test

1. What distribution channel is the most cost effective for hotels?
GDS Channel
Call center
Hotel’s individual website
Online Travel Agencies
Representation firm or flagged website

2. What percent of U.S. travel bookings were made online in 2008*?
4%
64%
15%
36%

*PhoCusWright’s U.S. Online Travel Overview, Eight Edition, 2008

3. Select the most cost-effective strategy for driving online hotel shoppers direct to your website.
Search Engine Optimization and Pay-Per-Click advertising
Placement on third-party sites
Traditional print advertising
They are equally important

4. Using flash on your website reduces the effectiveness of your SEO.
True
False

5. Which type of web booking engine has the highest conversion rate?
HTML Forced Step
Interactive Single Screen
XML Three Step

6. Website images/photos can be keyword optimized.
True
False

7. Which best describes the location “above the fold” on a website?
Within the website header
What you view without scrolling down
Above the navigation
In the first box of the template

8. When shopping for personal travel, what percent of shoppers use consumer-generated reviews to make a decision?*
9%
47%
23%
16%

*PhoCusWright Consumer Travel Trends Survey, Ninth Edition, 2007

9. When reviewing your email marketing metrics, a “hard bounce” could indicate which of the following:
The recipient has unsubscribed
The email went into the recipient's junk folder
The email box does not exist
The email did not go to any of the recipients due to filtering issues

10. Linking strategies are used to map out the navigation on your site.
True
False

11. You are required to have an opt-out mechanism in every email due to the:
Email Marketing Act of 2001
CAN-SPAM law
Commercial Internet Marketing Regulation of 2000
All of the above

12. Which of the following is NOT a best practice for managing customer comments on travel sites or social networking sites?
Provide guests the opportunity to post a comment on their stay experience at the front desk during check out
Check key websites manually on an ad hoc basis to see if there are any bad reviews
Use automated online monitoring software that captures and summarizes reviews on you and your competitors
Implement operational changes based on review trends and frequent comments

13. When reviewing your campaign analytics, “ad request” counts will indicate:
The number of responses to an email blast
The number of times someone clicked on your ad
The number of reservations that were requested from that ad
None of the above

14. What is the key driver for organic search engine optimization?
Relevant text
Inbound links from popular websites
Alt tags
All of the above
None of the above

15. The primary function of a content management system is to
Change rates on third-party sites
Protect your site and data from online hackers
Update reservations from your website to your property management system
Update consumer information on your website

16. Which of these is not a good strategy for converting shoppers to guests from your website?
Best rate guarantee
Room images and descriptions
Packages promoted on the home page
Addition of as many keywords in the meta-data and page copy as possible
Dynamic booking engine