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SearchVIEW
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SearchVIEWTM takes the guesswork out of competing for business on the Internet. It is a powerful online market intelligence tool that allows you to understand how today's consumer sees your hotel from search rank and third party sites to consumer reviews on your hotel and your competition.

In the Travel 2.0 world, you need to proactively monitor your online presence and respond to changes quickly. An interactive web-based application, SearchVIEW impacts your bottom line by giving you the information you need to react immediately — with targeted emarketing strategies that work.

With SearchVIEW, you can take control of your online presence:
  • Monitor placement on search engines and third-party travel websites
  • Track keyword performance for PPC and SEO initiatives
  • Follow consumer website ratings
  • View actual consumer comments
  • Store and graph up to one year of data on historical trends
  • Adjust time periods for analysis
  • Display consolidated or individual website view

Monitor your hotel's online presence through three key views:

Search Engine View
Monitor your placement on top search engines and see your page and position for your most important keywords. You can monitor main URLs (www.google.com) as well as regional sites (www.google.com.au). Even track your hotel's Pay-Per-Click (PPC) and Search Engine Optimization (SEO) campaign performance so you can take immediate action to ensure optimal results. Plus, be alerted to hotel trademark infringements.

Online Travel Agents and Travel Meta Search View
See your hotel's placement against your competitors on third-party and meta search sites. Get a comprehensive view of how online shoppers actually see you.

Customer Reviews View
See the average score for you and your competitors on multiple customer review sites like TripAdvisor and TravelPost. Even drill down into consumer ratings to see the last five reviews posted.

SearchView Quick View

Description: Interactive tool showcases the effectiveness of your search engine optimization; pay-per-click campaigns, Online Travel Agency placement, and ratings on consumer review sites
Data Sources: Major travel sites
Competitive Set: Customized list of hotels as defined by user
Delivery Frequency: Scheduled daily
Report Retrieval: Accessible via EMC
Audience: Chief Marketing Officer, Director of Marketing, General Managers, Sales Teams

 

We invite you to contact your representative for more information.
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