Keyword Optimization
Our unique affordable, cost-controlled keyword program that will drive incremental traffic to your website very quickly. By targeting certain keywords to display your ad, you ensure your ad is displayed only on the most relevant searches. All keywords are based on a “per-click” cost, which is determined by a bidding system, allowing you to determine the best possible use of your online budget, and to place your ad in the top listings of key search terms. Your web visitors will be better qualified and actively seeking the facilities, locations, amenities and services you offer.

A PPC offering different from any other hospitality offering:

• A sophisticated "self-learning" algorithm that continuously reviews converting keywords in order to optimize your ad spend, decrease cost-per-click and increase advertising return on investment
• Provides 24/7 electronic, turn-key bid monitoring and management across all the major Search Engines
• "Search Engine Agnostic" approach to dynamically move ad spend across Search Engines to maximize return on ad spend

Measure Results to Actual Bookings Revenue
We handle every aspect of your program and provide end-to-end tracking for ROI analysis and ongoing optimization. You know exactly how well your keyword advertising is working and can adjust your expenditures with precision.

As part of your campaign, you receive on-demand access to PPC campaign activity reports via iTRAK, our best of breed PPC analytics tool.

Reports include:

• Actual tracked conversion data, revenue booked, email tracking, and phone call tracking
• Recorded and reviewable phone calls attributable to the specific PPC Campaign
• Our iHotelier CRS clients receive true conversion dollar values (rates) in their PPC reports as opposed to the industry-standard theoretical estimates.
• Non-iHotelier clients receive standard data, including estimated conversion dollar values based on Average Daily Rate (ADR) and Average Length of Stay (ALOS) information provided directly from the customer.