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TRAVELCLICK provides hotel industry booking trend data through the consolidated results of its eTRAK solution.  eTRAK is a quarterly benchmarking report that enables individual hotels to track booking trends on the Internet and GDS through CRS performance. The combined results provide industry indications based on performance trends for approximately 30 major hotel brands and chains worldwide.

Full Year 2009 | 4th Quarter 2009 | 3rd Quarter 2009 | 2nd Quarter 2009 | 1st Quarter 2009 | Full Year 2008 | 4th Quarter 2008 | 3rd Quarter 2008
2nd Quarter 2008 | 1st Quarter 2008 | Full Year 2007 | Full Year 2006

Full Year 2009Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings Share of CRS Reservations
Full Year 2009		 Share of CRS Reservations
Full Year 2008		 Percent Growth/Decline
Full Year
2009 to 2008
Internet 54.2% 47.6% 6.6%
GDS Travel Agent 23.6% 27.3% -3.7%
Total Electronic 77.8% 74.9% 2.9%
Voice 22.2% 25.1% -2.9%
Total for CRSs 100.0% 100.0% 0.5%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Full Year 2009
Brand Sites (1) 70.9%
Retail Sites (2) 3.7%
Merchant Sites (3) 14.2%
Opaque Sites (4) 11.1%
Total Internet 100.0%

Q4 2009Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings Share of CRS Reservations
Q4 2009		 Share of CRS Reservations
Q4 2008		 Percent Growth/Decline
Q4 2009 to Q4 2008
Internet 54.9% 49.3% 5.6%
GDS Travel Agent 24.2% 25.6% -1.4%
Total Electronic 79.1% 74.9% 4.2%
Voice 20.9% 25.1% -4.2%
Total for CRSs 100.0% 100.0% 7.3%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Q4 2009
Brand Sites (1) 70.0%
Retail Sites (2) 4.3%
Merchant Sites (3) 15.0%
Opaque Sites (4) 10.7%
Total Internet 100.0%

Q3 2009Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings Share of CRS Reservations
Q3 2009		 Share of CRS Reservations
Q3 2008		 Percent Growth/Decline
Q3 2009 to Q3 2008
Internet 55.2% 48.6% 6.6%
GDS Travel Agent 22.8% 26.3% -3.6%
Total Electronic 77.9% 75.0% 3.0%
Voice 22.1% 25.0% -3.0%
Total for CRSs 100.0% 100.0% 2.2%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Q3 2009
Brand Sites (1) 70.0%
Retail Sites (2) 3.1%
Merchant Sites (3) 14.7%
Opaque Sites (4) 12.3%
Total Internet 100.0%

Q2 2009Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings Share of CRS Reservations
Q2 2009		 Share of CRS Reservations
Q2 2008		 Percent Growth/Decline
Q2 2009 to Q2 2008
Internet 54.8% 47.6% 7.2%
GDS Travel Agent 22.7% 27.3% -4.6%
Total Electronic 77.5% 74.9% 2.6%
Voice 22.5% 25.1% -2.6%
Total for CRSs 100.0% 100.0% -1.4%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Q2 2009
Brand Sites (1) 70.1%
Retail Sites (2) 4.4%
Merchant Sites (3) 13.7%
Opaque Sites (4) 11.9%
Total Internet 100.0%

Q1 2009Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings Share of CRS Reservations
Q1 2009		 Share of CRS Reservations
Q1 2008		 Percent Growth/Decline
Q1 2009 to Q1 2008
Internet 51.7% 45.3% 6.4%
GDS Travel Agent 25.1% 29.6% -4.5%
Total Electronic 76.7% 74.8% 1.9%
Voice 23.3% 25.2% -1.9%
Total for CRSs 100.0% 100.0% -5.3%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Q1 2009
Brand Sites (1) 74.0%
Retail Sites (2) 4.5%
Merchant Sites (3) 12.0%
Opaque Sites (4) 9.6%
Total Internet 100.0%

Full Year 2008Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings Share of CRS Reservations
Full Year 2008		 Share of CRS Reservations
Full Year 2007		 Percent Growth/Decline
Full Year
2008 to 2007
Internet 47.6% 42.0% 5.6%
GDS Travel Agent 27.3% 29.3% -1.9%
Total Electronic 74.9% 71.2% 3.7%
Voice 25.1% 28.8% -3.7%
Total for CRSs 100.0% 100.0% 4.1%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Full Year 2008
Brand Sites (1) 75.2%
Retail Sites (2) 5.4%
Merchant Sites (3) 10.7%
Opaque Sites (4) 8.7%
Total Internet 100.0%

Q4 2008Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings Share of CRS Reservations
Q4 2008		 Share of CRS Reservations
Q4 2007		 Percent Growth/Decline
Q4 2008 to Q4 2007
Internet 49.3% 43.5% 5.8%
GDS Travel Agent 25.6% 28.5% -2.9%
Total Electronic 74.9% 72.0% 2.9%
Voice 25.1% 28.0% -2.9%
Total for CRSs 100% 100% -2.6%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Q4 2008
Brand Sites (1) 74.8%
Retail Sites (2) 4.9%
Merchant Sites (3) 11.3%
Opaque Sites (4) 9.0%
Total Internet 100.0%

Q3 2008Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings Share of CRS Reservations
Q3 2008		 Share of CRS Reservations
Q3 2007		 Percent Growth/Decline
Q3 2008 to Q3 2007
Internet 48.6% 43.2% 5.4%
GDS Travel Agent 26.4% 28.3% -1.9%
Total Electronic 74.9% 71.4% 3.5%
Voice 25.1% 28.6% -3.5%
Total for CRSs 100% 100% 4.7%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Q3 2008
Brand Sites (1) 74.6%
Retail Sites (2) 5.6%
Merchant Sites (3) 11.0%
Opaque Sites (4) 8.8%
Total Internet 100%

Q2 2008Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings Share of CRS Reservations
Q2 2008		 Share of CRS Reservations
Q2 2007		 Percent Growth/Decline
Q2 2008 to Q2 2007
Internet 47.4% 41.8% 5.6%
GDS Travel Agent 27.6% 29.3% -1.7%
Total Electronic 74.9% 71.1% 3.9%
Voice 25.1% 28.9% -3.9%
Total for CRSs 100.0% 100.0% 7.0%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Q2 2008
Brand Sites (1) 74.8%
Retail Sites (2) 5.8%
Merchant Sites (3) 10.6%
Opaque Sites (4) 8.9%
Total Internet 100.0%

Q1 2008Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings Share of CRS Reservations
Q1 2008		 Share of CRS Reservations
Q1 2007		 Percent Growth/Decline
Q1 2008 to Q1 2007
Internet 45.3% 39.5% 5.8%
GDS Travel Agent 29.6% 31.0% -1.4%
Total Electronic 74.8% 70.4% 4.4%
Voice 25.2% 29.6% -4.4%
Total for CRSs 100% 100% 6.9%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Q1 2008
Brand Sites (1) 76.8%
Retail Sites (2) 5.1%
Merchant Sites (3) 10.0%
Opaque Sites (4) 8.1%
Total Internet 100%

Full Year 2007Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings Share of CRS Reservations
Full Year 2007		 Share of CRS Reservations
Full Year 2006		 Percent Growth/Decline
Full Year
2006 to 2007
Internet 42.0% 37.6% 4.4%
GDS Travel Agent 29.3% 31.3% (2.1%)
Total Electronic 71.2% 68.9% 2.3%
Voice 28.8% 31.1% (2.3%)
Total for CRSs 100% 100% 9.6%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Full Year 2007
Brand Sites (1) 75.9%
Retail Sites (2) 5.7%
Merchant Sites (3) 10.4%
Opaque Sites (4) 8.0%
Total Internet 100%

Full Year 2006Back to top
Reservation Sources for Major Hotel Brands
CRS Hotel Bookings
Share of Internet CRS Reservations Full Year 2006
Internet 37.6%
GDS Travel Agent 31.3%
Total Electronic 68.9%
Voice 31.3%
Total for CRSs 100%
Internet Source Breakdown for Major Hotel Brands
Internet Bookings
Share of Internet CRS Reservations Full Year 2006
Brand Sites (1) 76.1%
Retail Sites (2) 5.4%
Merchant Sites (3) 10.6%
Opaque Sites (4) 8.0%
Total Internet 100%

(1) Brand Website: Website where distribution is operated and managed by the brand (e.g. http://www.marriott.com/).
(2) Retail Website: Third-party distributor where the hotel lists inventory at the same price that it is sold to the consumer and hotel pays distributor agreed upon commission (e.g. HRS, Bookings, Venere in Europe).
(3) Merchant Website: Third-party distributor where the hotel provides inventory to the site at a net rate. The merchant marks up the rate by an agreed upon percentage. The consumer pays the merchant at the gross rate and the merchant site pays the hotel the net rate (e.g. Expedia/Hotels.com, Travelocity and Orbitz).
(4) Opaque Website: Third-party distributor that enables customers to choose a fare or rate without knowing the brand of the supplier until after the item is purchased (e.g. Priceline).

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