TRAVELCLICK | Hotel Business Intelligence and Competitive Analysis - Suite of Applications

TravelCLICK SearchVIEW™ | HOTEL ONLINE PERFORMANCE MONITOR

TRAVELCLICK’s SearchVIEW™ takes the guesswork out of competing for business on the Internet. It is a powerful online market intelligence tool that allows you to understand how today’s consumer sees your hotel, from search engine rank and third-party sites to consumer reviews about your hotel and your competition. Our interactive online performance monitor is available 24/7 and will provide just what you need online with an easy-to-use interface.

In the Travel 2.0 world, you need to proactively monitor your ranking and online presence and respond to changes quickly. An interactive Web 2.0 application, SearchVIEW™ impacts your bottom line by giving you the information and intelligence that you need to react immediately — with targeted Internet Marketing Strategies. .

Take Control of Your Online Presence :

Monitor placement on search engines and third-party travel websites (such as TripAdvisor)
Track keyword performance for Pay-per-click (PPC) and Search Engine Optimisation (SEO) marketing initiatives
Follow consumer website ratings
View actual consumer comments in one interface
Store and graph up to one year of performance data and historical trends
Adjust time periods for performance analysis
Display consolidated or individual website view

Monitor Your Hotel's Online Presence Through Three Key Views:

Search Engine View
Monitor your search engine page and position for your most important keywords on the most important search engines (e.g., Google, Yahoo, MSN). You can monitor main URLs (www.google.com) as well as regional sites (www.google.com.au). Even track your hotel's PPC and SEO in one place so that you can take immediate action to ensure optimal results. Also, you can be alerted to hotel trademark infringements.

Online Travel Agents and Travel Meta Search View
See your hotel's online placement and performance against your competitors on third-party and meta search sites. Get a comprehensive view of how online shoppers actually see your hotel.

Customer Reviews View
See the average score for you and your competitors on multiple customer review websites like TripAdvisor and TravelPost. Even drill down into consumer ratings to see the last five reviews posted.