A COST-EFFECTIVE WAY TO INCREASE YOUR INTERNET PRESENCE

As a premier hotel PPC company, TRAVELCLICK works with hundreds of hoteliers of varying size, location, and scale across the globe to maximize consumer awareness and drive incremental guest revenue. Hotel paid search is an excellent way to augment your website's hotel SEO placement. Hotel pay per click (PPC) is particularly effective when combined with TRAVELCLICK's award-winning Hospitality Toolkit®, hotel web design, or rich media product Viz-It. As a leader in the field of hotel search engine marketing, TRAVELCLICK will put our industry-leading technology, certified account management team expertise, and industry relationships to work for your hotel to ensure maximum use of your advertisement investment and drive reservations to your lowest-cost-of-distribution channel—your own hotel website.

Why TRAVELCLICK?

Many hotel search engine marketing (SEM) companies offer hotel PPC services. These services all attempt to purchase keywords on a "per click" cost at auction from the major search engines. The goal is to display an ad that is relevant when a web visitor is actively seeking the facilities, locations, amenities, and services you have to offer. So if there are many hotel pay-per-click companies out there, why choose TRAVELCLICK as your PPC company? It's simple. We offer:

• Industry-leading PPC bid management technology
• Online, on-demand PPC campaign performance reporting
• Established reseller agreement with the market-leading search engine, Google
• Google AdWords Certified Account Management and Sales team

Leverage Technology to Maximize Return on Ad Spend

Many hotel search engine marketing companies will claim to have an automated bid management system. These bid management systems allow hoteliers or account managers to enter parameters such as desired keywords, maximum and minimum bids, time of day, and day of week on which to bid on certain keywords. We use a "portfolio-based" system that does not require keywords to be selected or rules to be applied. Our platform uses comprehensive, hospitality-centric, keyword taxonomies (keyword lists) to bid, on average, 1,500 keyword or keyword combinations per campaign. Our goal, simply stated, is to "cast a very wide net" of possible keywords in order to capture the "long-tail" searches that are less expensive to buy but convert well. Also, our sophisticated "self-learning" algorithm continuously reviews converting keywords in order to optimize your ad spend, decrease cost-per-click, and increase advertising return on investment.

Our platform provides 24/7 electronic, turnkey PPC bid monitoring and campaign management across all of the major search engines in a way that is "search engine agnostic." We move your ad spend dynamically between the various search engines based on cost per click (CPC) and performance of keywords on those search engines. In other words, our PPC management platform will spend your money where it will be most effective.

Measure Results to Actual Bookings Revenue

We handle every aspect of your program and provide end-to-end tracking for ROI analysis and ongoing campaign optimization. You have access to your campaign performance reports online, on-demand, through TRAVELCLICK's Electronic Marketing Center (EMC) so you will know exactly how well your keyword advertising is working. As part of your campaign, you receive on-demand access to PPC campaign activity reports through our iTRAK-Paid Search Marketing Edition reports, our best-of-breed PPC analytics tool.

Reports include:

• Actual tracked conversion date, revenue booked, email tracking, and phone call tracking
• Recorded and reviewable phone calls attributable to the specific hotel PPC campaign
• For our iHotelier CRS clients, true conversion dollar values (rates) as opposed to the industry-standard theoretical estimates

• For our non-iHotelier clients, standard data, including estimated conversion dollar values based on average daily rate (ADR) and average length of stay (ALOS) information provided directly from the customer.

Google AdWords Authorized Reseller and Certified Team

TRAVELCLICK is an Authorized Reseller of Google's AdWords product. As a provision of this unique relationship, all of TRAVELCLICK's hotel PPC Account Managers and Sales Directors have completed Google-designed training and have passed certification exams. This certification, leveraged with our extensive collective experience in the hospitality industry and in hotel Internet marketing, sets us apart as a true leader for your hotel PPC needs.

Our Sales team will work with you to make sure that you fully understand our competitive advantage and the depth and breadth of our hotel Internet marketing products. Our Account Management team will work diligently to handle every aspect of your program to ensure that it achieves maximum effectiveness—and that you are comfortable with the way your online advertising budget is being spent. Our Quality Measurement team will tirelessly provide oversight to your campaigns to ensure your optimal return on investment (ROI) is realized. Also, all of our experts will work with you to make sure that your PPC efforts integrate with offline marketing and branding initiatives, complement your site's organic search engine rankings, and ultimately, drive high-profit bookings.