With TravelCLICK, you get a team of hotel Internet marketing experts who will work with you to determine which keywords will attract potential guests to your website. Unlike other hotel SEO companies, we will never keep you "in the dark." In fact, we feel it is critical to our mutual success that we educate and engage you in hotel search engine marketing fundamentals and SEO best practices. With your approval, we will integrate those keywords into the website text and SEO strategy to ensure maximum search engine visibility.
After a new website is launched, we begin monitoring organic page rankings for each targeted keyword across the major search engines. Confirmation of our impact on your search engine visibility is tracked in our detailed reports. The results, both from the initial optimization as well as all search engine marketing programs, will be provided in real time through our Campaign Tracking module within the Hospitality Toolkit®.
Ongoing ranking improvement can be achieved by conducting additional content analysis and search engine optimization, adopting a rich social media and link optimization strategy, and complementing it with other value-added Internet marketing initiatives such as email marketing campaigns and pay-per-click advertising (PPC).
Our goal is to create a partnership with you that will lead to many future successes. We will work proactively and diligently with you to continuously monitor, analyze, and optimize your hotel's website performance and user effectiveness.
