TravelCLICK | eMarketer of the Year Award

HONORS THE BEST HOTEL ECOMMERCE PERFORMANCE

The 2009 competition is now closed. Congratulations to Joie de Vivre Hospitality as the overall winner. Read the details.
Check back in September 2010 for the next competition deadline!

Presented by TravelCLICK in partnership with the Hospitality Sales and Marketing Association International (HSMAI) and the Adrian Awards, this award recognizes the hotel with the best integrated eMarketing performance in the hotel industry. The winner of the eMarketer of the Year Award demonstrates superior ability to attract and convert guests through the most effective channels.

Call for entries is now open for the 2009 competition. Just click on the "Enter Now" button to enter online. Or complete the manual entry form and email it to emarketer@travelclick.net or fax it to 1.847.545.5499.

Entries will be judged by a panel of industry experts and evaluated on the strength of their web presence and booking performance driven by world-class online marketing, including website design, organic and paid search, and emerging online strategies such as channel extension and community development.

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The winner will be announced in front of more than 1,000 hotel industry leaders and marketing visionaries at the HSMAI 2009 Adrian Awards Gala in New York on February 1, 2010.

2008 eMarketer of the Year Winner The Strathcona Hotel, Toronto

With 50% of its business generated from the web, The Strathcona was recognized for its creative, integrated strategy for driving demand and converting bookings online. It has also demonstrated superior marketing success by attracting new 18- to 34-year-old clients through social networking sites—with spill-over into older, affluent shoppers who also use these networks.

The 194-room Strathcona, located in the heart of downtown Toronto, implemented an innovative approach including focused search optimization, pay-per-click advertising, segment-specific promotions, a high-conversion booking platform, and a targeted social networking strategy that has delivered incremental market share and a 36-to-1 return on investment.